January 2020 Chapter Meeting

January 08, 2020
3:00 PM to 5:00 PM
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Hilton Richmond Downtown
501 East Broad Street
Richmond, VA 23219


Social Media. It’s not for just sharing pictures of your lunch.

Core Competency: Technology

Is it “Instagramable?” Can you tweet about it? Did you see it on Facebook? Social media is not just a passing trend; it is part of mainstream media. Individuals, private companies, and organizations like SGMP have all turned to social media as an essential part of their marketing efforts.

This session will supply the answer to a wide variety of social media topics for attendees. It starts off by providing a basic overview of social media for the novice user as a foundation. We will quickly progress to more advanced techniques and offer tips on writing better content and increasing the reach of your posts.  Learn about creating a cohesive image on social media, which can be used on both a personal and professional level.

Have events to promote? This program has pointers to help you with creating a brand and branded content for any event or a page you manage. Leveraging your partnership via social media and branding are important to enhance the image and increase attendance after you find a great destination or speaker for your event. We will provide simple steps to create a mutually beneficial partnership for your event campaign.

Social Media platforms covered: Facebook, Twitter, Instagram, LinkedIn


Anita Yearwood CMP, CGMP
Director of Stewardship Events
Office of Development and Alumni Relations
Virginia Commonwealth University

Chris Bunting, CGMP
Sales Manager
Hilton Virginia Beach Oceanfront

After This Session:

  • Attendees will have a better understanding of basic Social Media.
  • Attendees will be able to create social media posts that will have higher engagement and further reach to benefit their event or organization.
  • Attendees will be able to use the information and tips learned to enhance the image and branding for their events and organization.

*Please note: You must be in your seat by 3:15 PM to receive contact hours. 


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$25.00 Supplier Member

$30.00 Supplier Guest

$0.00 Planner Member

$0.00 Contract Planner Member

$20.00 Associate Supplier Member

$0.00 Planner Guest

$0.00 Retiree Member