2020 Chapter Education Conference

March 04, 2020
1:00 PM to 5:00 PM
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The Craddock Terry Hotel and Event Center
1312 Commerce Street
Lynchburg, VA 24504

Connect. Collaborate.

The Old Dominion Chapter Education Conference will offer a unique learning environment for those with diverse professional roles to foster an interest to find common ground, and to learn from the varying perspectives that together move the meetings & events industry forward.

Join fellow chapter members, professional speakers and guests to explore critical issues affecting our industry. The buzz from thought-provoking plenary sessions and collaborative small-group discussions will spill over to networking events where attendees renew and make new connections.

Challenge yourself to think differently about your work, discover new tools to spark innovation and leave better prepared to help define the future of meetings!


March 4th, Day 1 - The Craddock Terry Hotel and Event Center

:00 PM - 3:00 PM             Registration & Headshots

2:45 PM - 3:00 PM           Opening Remarks (Angie) & Andrew Marks to introduce Vice Mayor of Lynchburg

2:55 PM                          Speaker Introduction: Nathan Crawford, Norfolk Waterside Marriott.

3:00 PM - 4:15 PM           SESSION #1:  Today’s Meetings, Tomorrow’s forecast: Top Concerns and Hot Topics Facing Meeting and Event Planners Today + Solution Circle

                                      Karen Sullivan, VCA, CGMP, Virginia Department of Criminal Justice Services

                                      Chris Bunting, CGMP (Facilitator), Sales Manager, Hilton Virginia Beach Oceanfront

                                      Wayne Callis, CGMP, Sales Manager, Visit Norfolk

Session Description: What is the relevance of today's meetings industry?  What issues help or hurt our ability to run meetings?  What issues will affect how we do business in the future?  Why does this matter to you?  What is your key role in supporting a successful meetings industry?

Solution Circles are collaboration hubs, allowing attendees to work together to find the answer to a shared problems.

4:15 PM                       Break

4:25 PM                      Speaker Introduction: Anne Durham, Sheraton Norfolk Waterside

4:30 PM - 5:30 PM     SESSION #2 Manners Matter: How Civility Can Be Your Secret Weapon for Professional Success

Liz Bryant, President, Business Etiquette

Session Description: In one way or another, we're all in the big client chase. Your client may be a buyer of your product or service, a supporter of your organization, or a participant in a program you're offering. The specifics may vary, but these clients all have one thing in common: competition for their attention. And their dollars. How you treat these clients is important, but how you treat your internal clients -- your colleagues -- is just as critical to your overall business success. 

5:30 PM                               Reception Sponsors: The Craddock Terry Hotel & Event Center, Andrew Marks of Visit Lynchburg, Stacey Bradley of Great Wolf Lodge Williamsburg

5:30 PM - 6:30 PM                Reception & Headshots

7:00 PM                               Dine Around: On your own or join fellow SGMP members in the hotel lobby at 6:45 PM

March 5th, Day 2 - The Craddock Terry Hotel and Event Center

7:30 AM - 8:30 AM                 Registration, Breakfast & Headshots

8:15 AM - 8:30 AM                 Chapter Welcome (Angie) & Keynote Introduction: Wayne Callis, Visit Norfolk

8:30 AM - 9:45 AM                SESSION #3:  Self-Care, I am a Meeting Professional is It Really Needed?

Keynote Conversation with Michelle A. Milligan, MSW, LMSW, CGMP

SGMP National President

Session Description: This session will explore the importance of self-care in the fast paced world of meeting professionals. Attendees will learn specific tools they can utilize to manage their own self-care. As well as ways to recognize the signs of burn out/compassion fatigue in themselves and others and how to come back from it.

Break (15 mins)

10:00 AM - 11:00 AM              Speaker Introduction: Stacey Bradley, Great Wolf Lodge Williamsburg

SESSION #4:  Event Branding and Design Ideas that Deliver the WOW without Breaking the Budget

                                                Cabell Harris, Ad Man. Designer. Professor. Entrepreneur. Futurist.

                                                WORK Labs

Session Description: Branding is more than just your logo or catchy tagline.  When you brand your event guests create a mental shortcut that helps simplify how they think about a product or experience. A lightbulb will go off later that reminds them “oh yeah, that’s X company or event.” But what is event branding? Is it a specific color you use? The font on a banner? Swag bags?  Event branding is a collection of elements. Like features on a distinctive face, the more recognizable you make it, the more memorable your event. While your event brand should reflect your organization, it can — and should — be a brand of its own.  Your event brand can and should include your company’s brand with a little twist.  Think of it as a formula. Your brand + a little twist = your event brand.

Break (10 mins)

11:15AM - 12:15 PM                Speaker Introduction: Jeff Bunn, Chesapeake Convention & Visitors Bureau
SESSION #5: Conflict Negotiation: Strategies for building planner-supplier relationships * William E. King, MS Ed, CO-OP, University Ombudsperson, VCU

 Session Description:  Planners are passionate about forming long-lasting partnerships with key suppliers.  For planners, this requires a mindset shift toward more trust and inclusiveness. For suppliers, it means repositioning yourself as a trusted advisor. This session will discuss strategies and provide reliable tips for making these relationships more successful for everyone. 


12:15 PM - 1:25 PM                   Lunch, Live Auction & Headshots

Break (5 mins)

1:30 PM - 2:45 PM                 Speaker Introduction: Andrew Marks, Visit Lynchburg
SESSION #6: Crisis Event Emergency Preparedness and Active Shooter Training: hands on simulation and discussion

Session Description:  Emergency situations can arise at any time and in any place.  Whether it is a large-scale natural or weather-related disaster, fire, acts of violence, terrorism or pandemic, accident, illness, or death.  A meeting or event organizer has no greater responsibility than ensuring the health and safety of their attendees.  When an emergency situation occurs, you may have only moments to respond, and the actions taken can have a significant impact on the event as well as the organization.  Having a right set of plans in place that can help you act swiftly to mitigate that impact is critical.

2:45 PM - 3:00 PM                 Closing Remarks & Conference Adjourns

Conference Details

Date: March 4-5, 2020
Location:  The Craddock Terry Hotel and Event Center
1312 Commerce St, Lynchburg, VA 24504

Call for reservations! Phone: (434) 455-1500 (Planner or Supplier SGMP Conference Block)

CUTOFF DATE – February 14, 2020
$99 (Planner rate)
$159 (supplier rate)


Community Outreach Committee

Old Dominion SGMP Chapter will be supporting Miriam’s House for the Education Conference Charity

Miriam’s House Mission

We work to end homelessness in the Lynchburg community by connecting families with stable, affordable housing and providing the skills and supports that lead to self-sufficiency.  Each year there are over 800 men, women and children homeless in the Lynchburg community.  Many of these persons are homeless due to job loss, domestic violence, untreated medical or mental health issues, poverty or lack of family support.

Please see attached list for donations.

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$125.00 Supplier Member

$150.00 Supplier Guest

$25.00 Planner Member

$25.00 Contract Planner Member

$25.00 Associate Supplier Member

$85.00 Planner Guest

$25.00 Retiree Member

$125.00 Other SGMP Chapter Supplier Guest

$25.00 Other SGMP Chapter Planner Guest

$50.00 Student Attendee


Community Outreach Information

Meet our speakers